operat!ve - Creative Action
operat!ve is a way of doing things that transforms creative capital into meaningful action.
( IDENTIFY (( COLLABORATE )) IMPLEMENT )
operat!ve strategy
operat!ve process
operat!ve brands
Although similar to Design for the World and Massive Change, the operat!ve strategy is focused on engaging the American creative community into acheivable changes and outcomes. operat!ve is intent on expanding the creative process beyond the 11x17 poster, which has sadly become the most prevalent creative response to disasters and social issues.
The operat!ve strategy provides a base for creative action to take place within American, capitalist society.
Creativity is a market force.