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Is it time for Open Source Branding?

That certainly seems to be the case, if you are going by what marketing/branding blogs have to say...

From the MIT Laboratory for Branding Cultures:
How the Open Source Revolution Impacts Your Brands (October 11, 2005)

From Brand Noise:
Does the Ad Biz Need to Think More Like the the Movie Biz? (October 16, 2005)

The Contribution Economy (July 29, 2005)

Managing Brands in Global Markets: One Size Doesn't Fit All (May 20, 2005)

Garfield Peers into Ad Industry's Chaotic Future (April 13, 2005)

From John Hagel:
Restoring the Power of Brands (July 16, 2005)

From AdMap & Scenario DNA:
"Who Owns the Brand?" by Tim Stock & Marie Lena Tupot (July 16, 2005)

From the Museum of Media History:
An interesting take on newsmedia in 2014

From Grant McCracken:
Brands as shadows (November 18, 2004)

_
* side note - convergent thoughts
From Emergence Marketing:
Emergence Marketing - why the name? (March 31, 2005) An interesting intersection... insert my own research here (emergent aesthetics + open source branding = new paradigm?)

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Comments

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