Staying Relevant

I'm getting overwhelmed by trying to stay on top of what's NEW in the world of graphic design and branding. It's physically and mentally exhausting, and I'm beginning to realize that there is no sense to it. I'm sick of the "Word-of Mouth" and "Viral" and "Guerilla" and all that utter crap that tries to cram human behavior into a little box that can be measured and exploited. I think it's the labels that bother me the most, or perhaps it's the way the people who come up with the labels act - like they invented a fucking wheel that slices bread.

It's all very simple...KNOW YOUR AUDIENCE, KNOW YOURSELF.

Do a little research, live the brand, treat it with honesty, and perhaps some of that Madison Avenue stink will start wearing off.